We started the first week by creating a blog (blogger.com) and a website account (wix.com). After that, we talked about what is the meaning of e-Business, e-Commerce and e-Marketing, and what are the differences between them.
E-Commerce is the process of purchasing or selling a product/service, or an exchange of data or funds through an eletronic network, mainly internet.
E-Business is used to describe all the businesses and proceders in an eletronic network. E-Business includes a B2B (Business to Business) negotiation as well as a B2C (Business to Consumer). On top of this, E-Business also includes market research and market analysis.
Regarding e-Marketing, it has the objectives of inform, spread and promote products or services, conquer new clients and keep the loyal ones satisfied.
Marketing-Mix is influenced by e-Marketing in terms of:
Marketing-Mix is influenced by e-Marketing in terms of:
- Place: With online Marketing, the products will have more demand because they are not restricted to a certain area, they can be observed and purchased from around the world.
- Promotion: E-Marketing will create more awareness of products/services than traditional Marketing.
- Price: E-Marketing is important in terms of price because you can receive a notification/e-mail with discounts or coupons.
- Product: It's possible to promote a new product/service in a country that doesn't have a physical store of that company or brand.
- Promotion: E-Marketing will create more awareness of products/services than traditional Marketing.
- Price: E-Marketing is important in terms of price because you can receive a notification/e-mail with discounts or coupons.
- Product: It's possible to promote a new product/service in a country that doesn't have a physical store of that company or brand.
To finish the day we create an account at Smart Insights to help us with our market research.
