WEEK 4

This week we learned how the consumer behaves online and how the decision making process works. I also continued to improving my website.

This week, I focused in the aesthetics of my website in order to make it interesting, creative and attractive.

Since we talked about consumer behaviour and decision making, I thought it would be important to create a home page, and a website in general, that will attractive because it will be the first thing that the consumer will see. I also put a pop up video, promoting a healthier lifestyle in people's lives. According to these changes, the consumers will have a different perspective compared with the competition’s website.

A model of the relationship between different aspects of trust and
consumer response based on the categories of Bart et al. (2005)

My website is being based in this model (picture above) because it links the behaviour and demand of consumers with the company's website.

I started with the Navigation and presentation part, in order to organize the information and be easily to access everything.

References

Chaffey, D. (2011) E-business & E-commerce management: strategy, implementation and practice. 5^th edn. Prentice Hall.