WEEK 6

I started this week by organizing the website and understand what do I have to do in order to make it interesting and attractive. So I decided to divide the Health & Wellness into 4 different pages, Bars & Snacks, Vitamin Supplements and Acessories & Equipment. 

After dividing the website and adding some products to the portfolio, I started a Brainstorm to come up with the best name for the website. After 30/35 minutes of Brainstorming, I came up with 11 names and selected the best 3 to choose from, Bfit, FitCloud and Pure Fit. After analyzing all the names I decided to choose FitCloud because it’s the most appropriated with the company’s values and portfolio available.

Consequently, I had to create a catchy slogan that represents the company and their values. I came up with “The sky is the limit”. This slogan is linked with the value that we give to the consumer. It also is compared to the company, the sky is used as a cloud and the limit is the quality products.