WEEK 5

In week 5, we learned more about Social Media and the importance that has in a business, essentially, online. It is important to communicate with our target in several different ways in order to create awareness and understand what they want to see in the website. So, as I said last week, I decided to create some social media accounts for this company, such as, facebook, instagram, spotify and a blog.

I notice, this week, that an important service that can be used to make a consumer loyal is customer advocacy. After the website is finished and ready to be exposed, for the loyal consumers we will have a personal discount (15%), which means that any time they give their discount to someone and they use it, the person with its own discount will receive a small percentage of that sale.

For now, I decided to create a Christmas discount of 30% for the first 500 people to use it. To obtain this discount, the consumer only needs to input "18xmas18" to obtain it. To finish this week, I also started to add some products in order to organize the portfolio and understand what type of layout I want.