WEEK 7

This week we talked about e-CRM (Electronic-Customer Relationship Management) and how can we use that to improve the website, the profit of the company and attract more customers.

In order to create a good relationship with the consumers, the company needs to show its values and demonstrate how important consumers are. So, this week I decided to write the "About Us" page to connect what we learned with my website.

In this page, I started by introducing the company, explaining what type of products are being sold, what type of consumer is it targeting and show what are the values of FitCloud. I also explain that this company values a lot the services provided to the consumer, such as Next Day Delivery, Insurance Policies, Free Delivery and Return Policies.

Besides this, I also tried to create a Premium Account inside the company’s website in order to retain the consumers and give more benefits to these loyal consumers. Unfortunately, the programme doesn’t allow me to creating this method of  communication between the company and customers. 

To finish the week, I changed the colours, the backgrounds and the font due to the fact that last week I’ve came up with the name and slogan for the company.