WEEK 8

This week, we talked about remarketing, and how can this tool help building a more accurate website and attract more consumers.

When a customer is on our website it doesn’t mean that he/she is going to purchase something so, through remarketing, we can track these customers and make them change their mind by putting ads related to our products on social media. In this case, since we are a health & wellness company, I would use Google Analytics and Adwords since “they can help you track specific behaviors on your website”, and advertise on Instagram and Facebook.

Having this week’s lecture in scope, I decided to create FitCloud’s social media accounts such as Facebook, Instagram and Twitter. My idea was to link the social media with my website and with this try to advertise the most interesting products for each target such as products with a discount or even recent products. Also, I kept in upgrading the website by changing the design and add more products to the portfolio.

References

• ·        Cutura, K. and Ebooks Corporation (2013) Advertising on Google : The High Performance Cookbook: Over 120 Practical Recipes to Set Up, Optimize, and Manage Profitable AdWords Campaigns. Birmingham: Packt Publishing. Available at: http://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=e020mww&AN=604061&site=ehost-live&custid=s2162399 (Accessed: 16 November 2018)