When a customer is on our website it doesn’t
mean that he/she is going to purchase something so, through remarketing, we can
track these customers and make them change their mind by putting ads related to
our products on social media. In this case, since we are a health &
wellness company, I would use Google Analytics and Adwords since “they can help
you track specific behaviors on your website”, and advertise on Instagram and Facebook.
Having this week’s lecture in scope, I
decided to create FitCloud’s social media accounts such as Facebook, Instagram
and Twitter. My idea was to link the social media with my website and with this
try to advertise the most interesting products for each target such as products
with a discount or even recent products. Also, I kept in upgrading the website by
changing the design and add more products to the portfolio.
References
- · Cutura, K. and Ebooks Corporation (2013) Advertising on Google : The High Performance Cookbook: Over 120 Practical Recipes to Set Up, Optimize, and Manage Profitable AdWords Campaigns. Birmingham: Packt Publishing. Available at: http://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=e020mww&AN=604061&site=ehost-live&custid=s2162399 (Accessed: 16 November 2018)
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